Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.

Lessons from Lululemon: An Imperfect Journey to Athleisure Dominance

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ

The Brand Story: Lululemon - MarcomCentral

Final lululemon project

Building a Next Generation Tech Gathering: The STEP Conference - Tharawat Magazine

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

Lululemon (LULU) Extended Sizes Capture New Customers as Sales Grow - Bloomberg

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Troubled Yoga Brand Lululemon Tries To Reinvent Itself With A Fashion Collection

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand